A Practical Guide to Google AdWords

Description

One of the most immediate ways to grow your company’s revenue is through Google AdWords.

As Google’s core product, it has evolved in the past 2 decades into a sophisticated advertising tool. It’s now deeply intertwined with consumer lives, on their devices, in their homes, and everywhere else. Businesses and marketers all over the world use it to grow sales and their revenue.

But how do you compete in a crowded search market?

In this fundamental workshop you will learn:

• The fundamental concepts of search engine marketing and how AdWords works
• Demonstrate how to set-up a Google AdWords campaign to maximize results
• Learn about optimization techniques using key metrics 
• Learn about the future of Google AdWords and it’s capabilities beyond search – voice, YouTube and shopping

Light refreshments provided

Speaker Bio:

Mo Dezyanian is a seasoned marketer, who has spent the past decade designing and executing successful programs for national and international brands. In 2015 he established Empathy Inc. a management and media consultancy to help brands navigate the media landscape with meaningful business intelligence.

During his career, Mo has provided insights and built campaigns for brands such as Popeyes, BMO, Mattel, Oxfam Canada, Royal Conservatory of Music and many more.

He has appeared in notable publications such as the Globe and Mail and been a guest lecturer and speaker for McMaster.

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